Ultraman, it’s one of Japan’s superheros like America’s Superman. A copyright holder of Ultraman, Tsuburaya Productions has been in dispute with Chinese production companies which produced and released a film featuring Ultraman in 2017. These Chinese companies now released another film featuring Ultraman. In response to this, Tsuburaya Productions made a statement on January 17 2019 that “we will take all necessary legal steps to protect our legal rights.” (The featured photo is a scene in the film trailer). This case is actually not so simple like typical Chinese copycat cases. The disputes began with a Thai businessman (Chaiyo Productions), who had friendship with a former president of Tsuburaya Productions, claiming […]

I attended a trading show specializing in character and brand licensing, Licensing Japan, which was held in Tokyo on April 4th to 6th 2018. Japanese people of all ages love characters of TV animations, movies, games and the like. It’s said that some people seek healing through such characters. The market size of Japanese domestic character goods is around 1.6 trillion JPY (approximately 16 billion dollars). In the Japanese market, Japan-origin characters such as pikachu and precure are strong, as expected, but recently the ratio of overseas characters is getting bigger. In character licensing, in many cases, a company who wish to develop its products using a particular character applies for a […]