During a business trip to Shenzhen, we had a chance to talk with a Chinese company Andun which provides an intellectual property protection platform against counterfeit products. Andun has been building a network of lawyers to investigate infringing products and stop infringement activities for its customers. An interesting point of the business model is that Andun does not charge for such activities to the customers. Settlement money and compensation for damage are its revenue source for Andun and its allied lawyers. The customers can not only remove infringing products from the marketplace at no cost, but also receive a part of the damages. Therefore, this business model is realized at […]